….And so a buzzword is born: gamification. What is gamification? It’s is the application of gaming principles in non-game experiences to drive desired behaviors. Those principles include:
- Game mechanics: Tactics like progress bars, badges, and leader boards
- Game dynamics: Similar to strategy templates (for example, avoidance is the dynamic at play when you come water your digital crops each day in Farmville so they don’t die)
- Currencies: Different ways you can reward “players” for progress
And progress in undoubtedly a powerful motivator. In 2010, Harvard Business Review released a study showing overwhelming evidence that progress was the single most influential factor in keeping people motivated at their jobs on a day-to-day basis.
Gamification is, in essence, a bundle of tools for measuring and rewarding progress.