A new survey from Pew Research confirms what you’ve long known: Americans are increasingly getting their news from the Internet and social media. But while the rise of new media has dealt an irreparable blow to print and radio, it has not damaged the reach of television — until now.
Fifty-five percent of those surveyed now see news on television, which is more or less the way it has been for 15 years. Meanwhile, 39 percent now see news on online and mobile platforms, up from 29 percent in 2008. Nineteen percent saw news on a social-networking site, up from 9 percent just two years ago.
But the real shift has taken place with consumers under the age of 30, whose media habits will determine the future of the industry. Only one third (34%) of adults aged 18-29 saw news on a television the day before they were polled, down from one half (49%) in 2006. Meanwhile, the same amount (33%) saw news on a social-networking site the day before they were polled, up from one eigth (12.5%) in 2010 — a 260 percent increase.