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Saturday November 1st 2014

Walmart and Procter & Gamble placing QR codes on bus shelters for on-the-go shoppers

Walmart and Procter & Gamble are placing QR codes on bus shelters and trucks to encourage on-the-go consumers to scan and instantly buy products from brands such as Tide, Pampers and Gillette.

The campaign will run throughout the month of June. The initiative targets urban shoppers in Chicago and New York.

Read more: Mobile Commerce Daily

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