ath Power Research Shows Customers Willing to Pay as Much as $11 Per Month for Mobile Banking
ath Power Consulting, an industry leader in financial services research and customer experience strategy development, today announced the release of The ath Power 2012 Mobile Banking Study™. Key findings revealed that banks are not adequately promoting their mobile banking offerings, and that Remote Deposit Capture is the missing feature most sought by customers. The National study ranked customer satisfaction with today’s mobile banking offerings, and USAA earned the top spot with 73 percent of its users claiming high satisfaction.
“The revenue potential for banks who add compelling features to their mobile offerings could be significant,” noted Frank Aloi, President and CEO, ath Power. “However, it is alarming that only 10 percent of users were prompted to first use their bank’s mobile channel by their actual bank. This indicates a clear lack of customer education, yet an obvious opportunity for banks to take initiative to promote their offerings.”