With 3D modeling, Wifi Sensors, Augmented Reality, Shopping Is Going High-Tech
On the heels of two major powwows on technology and retail–CES and the National Retail Federation’s big show–shopper marketers are heading back to their offices trying to make sense of what big ideas are coming out of these conferences. Understanding the technologies that will change the way we shop is the first step. At the end of the day, retailers and brand marketers want to know: Which of these gadgets or do-dads will move more units?
While much buzzed-about technologies like touch-to-pay Near Field Communication (NFC) or augmented reality glasses are awe inspiring, in the retail universe, the widespread adoption and fulfillment of these technologies at scale is still a few years off. Here are three technologies that are making furious inroads and starting this year will dramatically alter the shopping experience for years to come:
