…The world’s very first virtual grocery store opened this summer in Korea. This isn’t an online supermarket, which we’ve seen before, but it’s an actual store location where customers can purchase virtual items.
Shoppers see the items on the shelves as if they were in a grocery store. If they want to purchase them, they simply scan the barcode with their smartphone (after downloading the app) and the item is placed in their online shopping cart. Once they’ve paid, they simply drive home and the items they bought are delivered to them right away. They can even schedule a later delivery if they aren’t going straight home. If you’ve purchased a product in the past and you simply want to order it again, you don’t have to physically visit the virtual store. You can just go into your smartphone app and order it via the product’s barcode.