Making a substantial donation to your favorite nonprofit organization is great, but not everyone is in a position to write a big check to the local food pantry, JCC, synagogue or homeless shelter. There are other ways to support the important mission of these organizations. In the 21st century, individuals who use social media to help promote the services provided by nonprofits are helping these institutions in big ways. When a layperson shares the good works of local nonprofits, it is as if that individual works for the nonprofit.
Benji Rosenzweig of Metro Detroit wrote about the importance of social media contributions for nonprofits in the Detroit Jewish News: