Posts Tagged ‘mobile’
Watch out TV, younger viewers are getting their info from social media
A new survey from Pew Research confirms what you’ve long known: Americans are increasingly getting their news from the Internet and social media. But while the rise of new media has dealt an irreparable blow to print and radio, it has not damaged the reach of [Read More]
Guys would give up TV, to keep their mobile phones
Young men are so attached to their mobiles that they would prefer to give up television for a year than their handsets, according to a new study. DDB Worldwide Communications Group’s Life Style Study looked at men’s attitudes to the internet, social media and [Read More]
Free mobile apps – BIG WINNERS!
Who doesn’t love things for free? It’s the same for mobile apps. A recent market study shows that in 2012 free apps will make for nearly 90 percent of total app store downloads in mobile. Gartner research shows that mobile app store downloads will surpass USD45.6 [Read More]
95% of smart phones are unprotected
New research has shed light on the lack of security among mobile devices around the globe, with only five per cent having any kind of security software installed on them. Juniper Research found that 95 per cent of smartphones and tablets are unprotected, leaving them [Read More]
Mobile video is a growing trend in marketing campaigns
Mobile video is increasingly being incorporated in mobile initiatives and entertainment advertisers are continually using the medium to drive user engagement, according to a new study from Millennial Media. According to Millennial Media’s latest Mobile Intel Series [Read More]
Mobile marketing budgets need to increase to be effective says new study
Marketers are spending significantly less than they should on mobile and are losing out on sales and profits as a result, according to a new report from the Mobile Marketing Association. The “MXS: Mobile’s X% Solution” report found that the optimal level [Read More]
Organizations embracing mobile say studies
Looking across the enterprise landscape, it’d be easy to find 10 employees within the same company all using different devices. Some employees are perfectly happy using company-issued devices, others prefer their own iPhones so they can store personal and [Read More]
Nearly 20% Facebook mobile users skip the website completely
Facebook users are increasingly passing up the company’s ad-laden website for a mobile-only experience, according to new information disclosed by the social network today. Nearly one in five of Facebook’s 543 million mobile monthly active users (MAUs) — 102 million to [Read More]
Digital Pop-Up Stores increase conversion rates for retailers
Unbound Commercea provider of mobile commerce solutions has launched digital pop-up stores to increase conversion rates of mobile retailers. The solution allows customers to select product features such as color and size without leaving the mobile ad site or refreshing the [Read More]
Mobile checkouts will be game-changer for retailers
Last week’s announcement that JCPenney will replace its cash registers with mobile checkout devices by 2013 is further proof that the growing medium will change the shopping experience for the better. By ditching traditional checkouts and replacing them with mobile [Read More]
