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Thursday August 21st 2014

Posts Tagged ‘advertising’

New rules for advertising to kids online

New rules for advertising to kids online

Social networks and Internet advertisers are likely to face new restrictions on how they interact with children online. The Federal Trade Commission is expected to announce Wednesday new rules that close loopholes that currently allow companies to gather information despite [Read More]

Tablet users want more innovative, interactive ads

Tablet users want more innovative, interactive ads

A new study of tablet users found that 55% of the respondents felt that tablets could offer different advertising to any other media, and that they expected the unique functionality of tablets to be incorporated into the ads they see. However, 30% of the sample had a [Read More]

Expedia boosts booking with new mobile ad campaign

Expedia boosts booking with new mobile ad campaign

Online travel agency Expedia is letting users book their trips through a new mobile advertising campaign. Expedia has partnered with Fotopedia on this campaign. Consumers who are browsing through travel content in some of Fotographia’s applications can now connect with [Read More]

Microsoft will take a US$6.2 billion writedown

Microsoft will take a US$6.2 billion writedown

#Microsoft will take a US$6.2 billion goodwill charge this quarter to recognize that its #online services business won’t grow as quickly as it had forecast, the company announced Monday. Microsoft will book the pre-tax charge for so-called impairment of goodwill, [Read More]

New report asks ‘Where is all the Internet-related venture cash going?’

New report asks ‘Where is all the Internet-related venture cash going?’

Over the last ten years, more than $43 billion was invested in 7,200+ Internet-related companies, according to the PWC MoneyTree report. Fifty percent of those companies will disappear within the first three years of operations, and the average venture capital fund will [Read More]

AGANAR creates audiovisual content for social networks – shares future trending

AGANAR creates audiovisual content for social networks – shares future trending

Gabriela Natale, host of “SuperLatina” and co-founder of AGANAR, likewise stressed the advantages of Internet social networks over television as an advertising medium. “What we do allows for a brand to establish a point of communication with the consumer [Read More]

Starwood Hotels and Time Warner cable getting great mobile conversions

Starwood Hotels and Time Warner cable getting great mobile conversions

Two recent mobile case studies illustrate how marketers that make thoughtful investments in the mobile user experience and take mobile advertising seriously are reaping early rewards vs. their competitors. The two cases I discuss below involve Starwood Hotels & Resorts [Read More]

Study shows 75 percent of online ad campaigns fail

Study shows 75 percent of online ad campaigns fail

Recent research undertaken by pay per click management company, Webrageous, proves that only a quarter of the many businesses that decide to advertise online are actually achieving online success and boosting conversions. Studies conducted by Webrageous can confirm that of [Read More]

New Mobile App Uses Gamification to Attract and Engage Consumers

New Mobile App Uses Gamification to Attract and Engage Consumers

Adcquire will influence purchase behavior by allowing consumers to use smartphones to “snap” packaging to access interactive brand content New start-up Adcquire Inc. has launched a disruptive marketing technology platform designed to enhance consumer engagement, [Read More]

25 percent of consumers who snapped L’Oreal mobile coupon bought products

25 percent of consumers who snapped L’Oreal mobile coupon bought products

A quarter of consumers who participated in the L’Oreal and Glamour mobile bar code initiative, which let them view how-to videos of beauty products and buy them on the spot, purchased the featured items. Read more: Mobile Commerce Daily [Read More]

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Latest Topics

Cloud computing saves health care industry time and money

Cloud computing saves health care industry time and money

The cloud’s vast computing power is making it easier and less expensive for [Read More]

Internet addiction get closer to being classified as a mental illness

Internet addiction get closer to being classified as a mental illness

Think twice the next time you play a videogame or surf the Net: ‘Internet-use [Read More]

New ‘gamification’ school opens for kids in the classroom

New ‘gamification’ school opens for kids in the classroom

GameDesk, a nonprofit organization that develops game-based learning initiatives, has now [Read More]

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