New research shows that tablet users are more likely to watch video. Separately, a new and potentially popular smartphone category may be similar to tablets in video consumption.
A report released June 8, 2012 from trend-tracking firm comScore found that tablet users in the U.S. are three times more likely to watch videos than are other mobile users.
“Not only were tablet users more likely to watch video,” comScore reported, “but they were more likely to view video habitually with 18.9 percent of tablet users watching video content at least once a week, and 9.5 percent watching video nearly every day on their device.”
