Two recent mobile case studies illustrate how marketers that make thoughtful investments in the mobile user experience and take mobile advertising seriously are reaping early rewards vs. their competitors. The two cases I discuss below involve Starwood Hotels & Resorts and Time Warner Cable.
It’s already well documented that mobile ads are today driving higher conversions at a lower customer acquisition cost than ads on the PC. This is equally true in paid search.
Social networks and Internet advertisers are likely to face new restrictions on how they interact with children online. [Read More]
A new study of tablet users found that 55% of the respondents felt that tablets could offer different advertising to [Read More]
Procter & Gamble’s Crest brand is running an ad campaign that not only lets consumers find nearby products, but [Read More]
Recent research undertaken by pay per click management company, Webrageous, proves that only a quarter of the many [Read More]
Another unique brand activation has hit TV, this time touching multiple properties across Viacom Media Networks (VMN). [Read More]
JetBlue Airways is about unveil an online game-show marketing campaign that features contestants appearing via Skype [Read More]
You don’t have to look very hard to find evidence that video is an uber-effective form of online marketing – it [Read More]
