Casual Social Chatter Could Create Powerful Data.
#SocialTV, #SecondScreen
In late 2010, MIT Technology Review listed Social TV as one of the most important “emerging technologies.” And it offered networks and cable companies an irresistible promise of ”drawing more viewers and more buzz” for live shows due to, “new viewing habits: while people watch, they are using smart phones or laptops to swap texts, tweets, and status updates about celebrities, characters, and even commercials.”
A new survey from Pew Research confirms what you’ve long known: Americans are increasingly getting their news [Read More]
Facebook has, at long last, discovered the power of presents. The company announced that it would launch Facebook [Read More]
The ‘second screen’ is quickly becoming a golden marketing opportunity, as consumers increasingly multi-task while [Read More]
Ericsson published a study this week that found 62 percent use social media while watching TV – an 18 percentage [Read More]
Facebook users are increasingly passing up the company’s ad-laden website for a mobile-only experience, according to [Read More]
This year’s Olympic Games are the first to truly see the influence of social media and have been called the first [Read More]
Video is the new audio. With more emotion, more nuance, and more effective real-time communication, videoconferencing [Read More]
Facebook generated $872 million in total advertising revenue in 2012, up 37% from 2011. Facebook’s been focusing on [Read More]
