According to new estimates by eMarketer, over 1.2 billion people worldwide used social networking sites at least once per month as of December 2011. By the end of 2012, this number will climb to nearly 1.5 billion internet users. The study also examines the number of social networking users, penetration rates and growth rates in countries around the world, as well as the projected global growth of Facebook from 2011-2014.
India will see the fastest growth in social networking this year (51.7%), followed closely by Indonesia with 51.6%, and China lagging further back with 19.9%.
Countries were also ranked by social network penetration, or having the greatest share of social network users as a percentage of the total population:
- US took the lead with 49.9%
- followed by Canada (49.3%)
- South Korea (46.6%)
- Australia (44.4%)
- Russia (41.9%)