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Thursday May 23rd 2013

Social media shaping the 2012 Olympics

This year’s Olympic Games are the first to truly see the influence of social media and have been called the first social Olympics.

During the opening ceremonies, Twitter was a buzz. There were nearly 2.38 million tweets from the US alone and nearly 10 million tweets worldwide, according to TheNextWeb.com, and the hash tag #Olympics was trending on and off for days during the opening week.

The social media activity was so heavy, theNextWeb.com reports, that at one point it disrupted competing cyclists’ GPS devices. A spokesperson for the Olympics reportedly asked spectators to “take it easy.”

The Olympics website even has a social media hub where you can find the social media updates of all the Olympians as well as official Olympic news.

Read more: CNYcentral.com

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