Social media marketing has become a mainstream PR tactic, measurement and evaluation are on the rise, and the use of wikis and virtual worlds have become nearly extinct. Those are among the findings of the USC Annenberg Strategic Communication and Public Relations Center’s seventh biennial Communication and Public Relations Generally Accepted Practices (GAP VII) study.
The cloud’s vast computing power is making it easier and less expensive for companies and clinicians to discover [Read More]
Think twice the next time you play a videogame or surf the Net: ‘Internet-use disorder’ is set to be added to the [Read More]
GameDesk, a nonprofit organization that develops game-based learning initiatives, has now begun running their own [Read More]
A new survey from Pew Research confirms what you’ve long known: Americans are increasingly getting their news [Read More]
Facebook has, at long last, discovered the power of presents. The company announced that it would launch Facebook [Read More]
The report from Forrester called “The Purchase Path of Online Buyers in 2012” (link is to page to purchase full [Read More]
Young men are so attached to their mobiles that they would prefer to give up television for a year than their handsets, [Read More]
When Charles Stubbs left YellowPages.com to take the helm at Primedia Inc. in mid-2008, his new employer was at a [Read More]
