Sephora, eBay really embrace mobile across multiple tactics

: Sephora arms sales associates with iPod touches for mobile checkout

A Google panelist speaking on a Mobile Commerce Daily webinar yesterday said that eBay and Sephora come to mind as the retailers that took full advantage of mobile commerce during the 2011 holiday season.

The Mobile Commerce Daily Webinar titled, “Holiday Mobile Commerce: Lessons Learned for Future Holiday Efforts was sponsored by Kony Solutions. Giselle Tsirulnik, deputy managing editor at Mobile Commerce Daily moderated.

“Sephora and eBay both come to mind as marketers who really embrace mobile across multiple tactics,” said Erin O’Neil Schultz, head of industry, retail, at Google, Mountain View, CA.

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Sephora, eBay really embrace mobile across multiple tactics

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