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Thursday October 23rd 2014

Rugby World Cup joins sports broadcast in 3D

Rugby World Cup will be broadcast in 3D technology for the first time in New Zealand.

One of the pioneers of 3D production in New Zealand, 3DLive will deliver a 3D feed of the Rugby World Cup 2011 semi-finals, Bronze Final and Final, taking advantage of the latest next generation technology to give viewers around the world a unique experience of Rugby’s showcase Tournament.

The groundbreaking deal means that viewers watching the matches will experience the sheer immediacy and visual clarity of the action as if they were on the pitch themselves.

3DLive will produce a theatrical feed for cinema and big screen venues in New Zealand and Australia and this feed will also be available to global partners. A broadcast feed will be available to all RWC 2011 Rights Holding Broadcasters.

RWCL Chairman Bernard Lapasset said: “This announcement represents a significant development for Rugby World Cup and underlines our commitment to ensuring that Rugby fans around the world are able to enjoy the latest broadcast technology.”

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