Gamification, or the use of gaming dynamics to influence user behaviour, is gathering steam as a marketing tool for engaging consumers and delivering messages. It’s been praised for its ability to help brands engaged with consumers on a deeper level and step the consumer through to purchase intent. While it is still a discipline in its infancy, pioneering brands are turning their attention to it as an alternative to advertising to get their messages out. Going deeper, the technique shows the potential to redefine the customer-product relationship and involve consumers in experiences that help them develop stronger relationships with brands.
Marketing presents this Top10 looking at gamification executions, primarily from Australia but also including a few stand out examples from around the world. Game on.