Procter & Gamble’s Crest brand is running an ad campaign that not only lets consumers find nearby products, but also encourages mobile sales of its toothpaste.
The mobile ads appearing in the TV Guide iPhone application. The campaign is part of a broader marketing initiative to promote a new line of Crest and Oral-B products that fight plaque.
“I don’t think many consumers will buy toothpaste via their mobile devices, but advertising raises awareness, which can lead to later purchases,” said Simon Buckingham, CEO of Appitalism, New York.
Read more: Mobile Commerce Daily
