New #gamification lab raises $10.3 million to study #gaming and the #workforce
John D. and Catherine T. MacArthur Foundation, Bill & Melinda Gates Foundation, Electronic Arts, and the Entertainment Software Association … add all these together to reach a sum of $10.3 million.
No, it’s not for you. It’s for the Institute of Play, a nonprofit videogame institute which will manage a new initiative called the Games, Learning, and Assessment Lab. GLASS is a lab that aims to tackle the concept of “gamification,” a trend you may have heard tossed around in education these days. The idea is to revolutionize education by making it fun in the same way that videogames are.
“We can harness students’ passion and energy for video games and utilize that to reach and educate a 21st century workforce with skills critical for college and career readiness,” said Michael Gallagher, president and CEO of the Entertainment Software Association.
The video game design lab, based out of Electronic Arts headquarters in Redwood City, will perform research on engaging students and measuring learning by way of gaming.