Puffle Launch debuted as a game within Club Penguin in March 2010 and became an instant hit. It is now played by more than 150,000 kids each day in the virtual world. Puffles are the penguins’ pets in Club Penguin, and are a phenomenon of their own. A new Puffle is adopted every second in the virtual world and more than 20 million Puffles have been already adopted in 2011.
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