High-end retail chain #Neiman Marcus hosted a chat with #
Armani Beauty and encouraged consumer purchases by offering a free gift if an item was added to the shopping cart directly from the chat window.
The retailer’s Armani Beauty chat let consumers ask their personal questions to the label’s experts June 28 noon-2 p.m. Eastern Time. Consumers who participated in the chat where given advice along with links to purchase Armani Beauty products.
“As the focus of social media marketing efforts evolve from mindshare to market share, many brands are looking for ways to close the gap between social discovery and a purchase decision,” said Kevin Tate, chief marketing officer of ShopIgniter, Portland, OR.
