Facebook users are increasingly passing up the company’s ad-laden website for a mobile-only experience, according to new information disclosed by the social network today.
Nearly one in five of Facebook’s 543 million mobile monthly active users (MAUs) — 102 million to be exact — accessed the social network exclusively from their mobile device in June. Even more telling is that the number of people going mobile-only has increased by 23 percent in just three months.
“Approximately 102 million mobile MAUs accessed Facebook solely through mobile apps or our mobile website during the month ended June 30, 2012, increasing 23% from 83 million during the month ended March 31, 2012,” Facebook said in a quarterly report filed Tuesday with the Securities and Exchange Commission.
