It is the social network where no one is friends. After all, there just isn’t time to make them when your network is geared towards winning the race to become the most powerful man in the world.
Four years ago, Barack Obama strode into the White House on a wave of hope and euphoria. But every great frontman needs a fantastic backstage team. And then would-be president Obama had NationalField – a social networking site thought up by a British member of his campaign staff.
Chief executive Edward Saatchi, 26, came up with the idea with two other Obama staffers to make their jobs a little bit easier.
But before he knew it, the service took off and became the driving force to keep the campaign on track. Mr Saatchi was so inspired by Obama that he flew to the US specifically for the campaign.
Read more: Metro.co.uk