You don’t have to look very hard to find evidence that video is an uber-effective form of online marketing – it seems to be everywhere these days!
The latest example: rich media add company Medialets recently released a study stating that engagement rates for mobile video ads were 35% higher in Q1 2012 when compared to other “video-less” promotions. In other words, on average, companies are seeing a major jump in the effectiveness of their mobile ad campaigns just by including some type of video messaging. And you wonder why more video has topped the marketing wish list for 2012.
