- Net-a-porte app
In #Juniper Research’s “#Mobile #Advertising: Messaging, In-App and Mobile Internet Strategies 2012 – 2017” report, the market researcher looked at different factors that are expected to spur mobile ad spend. Additionally, the study found that while certain brands are nailing mobile, there are still a surprising number of brands missing the mark in both apps and mobile sites.
“[The most surprising finding] for me was that despite enormous effort by some brands to embrace mobile and experiment with it, there are many brands who have not yet taken those steps,” said Charlotte Miller, research analyst at Juniper, Hampshire, Britain.
