* Top Stories * Headlines * Views * Trends * Solutions
Sunday November 23rd 2014

McAfee offers 5 resolutions for parents of online kids

With more devices in everyone’s hands after the holidays, children are sure to take their cues from parents and older siblings. Ultimately children will become frequent users of online devices — playing games, watching videos, texting, listening to music, web surfing, etc. — just like their other family members — and they’ll imitate the behaviors they see at home.

McAfee, provider of the award-winning web filtering McAfee(R) Safe Eyes(R) software, suggests that, this year, parents take time to teach healthy online habits.

“What child doesn’t want to be just like Mom, Dad or an older sibling? Kids today see Mom spending lots of time on social networking sites, Dad taking calls or checks email during the dinner hour and older siblings texting friends and listening to music on their cell phones while doing homework,” says Stanley Holditch, online family safety advocate at McAfee. “Now is the time for parents to model good behavior and etiquette.”

McAfee recommends parents start the New Year off fresh with resolutions that address their own behavior so they can model best practices for kids and teens:

1. When I’m with my children, I pledge not to spend more than 10 percent of the time on my phone or computer.

Adults spend about 3.5 hours a day perusing the Internet or staring at their cell phone, according to estimates from eMarketer.(1) This year, make a promise to give your full attention to your children and develop a plan to limit their use of electronic devices. For example, make rules against using cell phones during dinner and set a time that everyone turns their devices off.

A Kaiser Family Foundation study(1) found that eight to 18-year-olds average over 7.5 hours per day to using entertainment media including cell phones and computers. Some of that time is spent multitasking, including doing homework. The study also found that only three in ten young people have rules about how much time they can spend watching television, playing video games or using the computer.

2. I will not communicate with my children via text when they are in the house.

One downside of technology is that fewer people actually speak to one another. The Kaiser study found that children in grades 7-12 spend an average 1.5 hours a day sending or receiving texts. A recent Nielsen study revealed that, on average, teenagers send more than 3,300 texts each month (girls send about 4,000 texts a month).(2) Adults are texting more frequently, too, but haven’t quite caught up with the younger generation. The Pew Research Center found that adults send only about 10 texts per day.(3)

3. I will not give my child access to an Internet browser on a smartphone or tablet that is not safe for them to use.

At age three, about one-quarter of children go online daily, and that number increases to about half by age five. By age eight, more than two-thirds use the Internet on any given weekday.(4)In addition, 20 percent of children age 6-11 own cell phones with Internet capabilities, according to reports from Mediamark Research and Intelligence.(5)

It’s important for parents to shield children from cyber-dangers by filtering explicit content on smartphones and tablets via applications such as Safe Eyes Mobile software. The software can prevent children from establishing or accessing social network accounts, limit Internet use, block inappropriate websites or messenger chats, or use other strategies to ensure youngsters are safe online.

4. I will be prepared to have a “texting intervention” if my teen’s thumbs begin to look like tiny body-builders.

Texting may be a quick and easy way to interact with others, but the impersonal nature of the communication and frequency of use can cause problems. Too much texting can lead to a variety of issues: poor study and sleeping habits, less face-to-face social interaction, and, for older teens, distracted driving.

Discuss appropriate behavior before problems arise and set boundaries. Most mobile device providers have ways to monitor and limit the number of text and picture messages youngsters can send and receive.

5. I will have “the” talk with my kids. Not “that” talk, but rather the one that discusses who they are connecting with and what they are doing online.

Children often lack an understanding of online dangers or they may lack the maturity to make appropriate decisions. A recent survey found that 96 percent of parents have offered guidance to their children about online behavior and the risks and benefits of being on the Internet.(6)


Children learn how to use technology, including how much and when, by watching their parents, so it’s important that parents model good behavior. They also look to their parents for guidance and protection when they are online. In addition to education, there are mobile solutions available for parents and kids to help keep them safe, such as McAfee Safe Eyes Mobile software, which provides a filtered browser for iOS devices, as well as McAfee Family Protection for Android.

By modeling good behavior and ensuring that children’s experiences on Internet-connected devices is a safe and healthy one, parents can ensure a 2012 that is free of digital drama.


(1)eMarketer Digital Intelligence,Time Spent Watching TV Still Tops Internet, December 2010

(2)Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, January 2010

(3)Nielsen, U.S. Teen Mobile Report: Calling Yesterday, Texting Today, Using Apps Tomorrow, October 2010

(4)Pew Research Center, Cell Phones and American Adults: They Make Just as Many Calls, but Text Less Often than Teens, September 2010

(4)Joan Ganz Cooney Center, Always Connected: The New Digital Media Habits of Young Children, March 2011

(5)Mediamark Research and Intelligence, American Kids Study, 2009

(6)Family Online Safety Institute/Hart Research, Who Needs Parental Controls: A Survey of Awareness, Attitudes, and Use of Online Parental Controls, September 2011

Share This Post
Related Tags: , , ,

More from category

Coca-Cola launches iAd campaign using mobile game
Coca-Cola launches iAd campaign using mobile game

Beverage giant Coca-Cola has launched a new iAd campaign that gives users the chance to vie for prizes by playing a [Read More]

Nicki Minaj’s Pepsi commercial goes 3D
Nicki Minaj’s Pepsi commercial goes 3D

Nicki Minaj’s galvanizing Pepsi commercial, “Live for Now,” along with the legendary Michael Jackson- themed ad [Read More]

Apple has giant 84% of mobile gaming revenue – secret is connected credit cards
Apple has giant 84% of mobile gaming revenue – secret is connected credit cards

There’s a reason why so many developers feels iOS users are more valuable than Android: Apple is killing it in mobile [Read More]

Facebook plans to raise $10.6B in IPO
Facebook plans to raise $10.6B in IPO

Facebook Inc aims to raise about $10.6 billion in Silicon Valley’s largest IPO, dwarfing the coming-out parties [Read More]

IBM opens Mobile Foundation packed with goodies to help capitalize on mobile
IBM opens Mobile Foundation packed with goodies to help capitalize on mobile

IBMtoday unveiled its first ever Mobile Foundation, a comprehensive portfolio of software and services designed to help [Read More]

Samsungs quarterly profits up record 82%
Samsungs quarterly profits up record 82%

This Samsung kid really can sing. South Korean technology giant Samsung reported a record 5.05 trillion won ($4.45 [Read More]

Is your brand still making these 3 social media marketing mistakes?
Is your brand still making these 3 social media marketing mistakes?

A lot has changed in the world of social media marketing, but brands still have a long way to go when it comes to fully [Read More]

5 Pinterest Brand Campaigns that are doing it right
5 Pinterest Brand Campaigns that are doing it right

With the meteoric rise of Pinterest in recent times, it’s no surprise that brands are jumping onboard and useing the [Read More]

Join the Association

NEW! Coming Soon

Subscribe Today

WIN a Virtual Achiever Award!