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Tuesday June 18th 2013

Marketers embrace virtual goods and the revenue they generate

The popularity of social gaming has catalyzed tremendous growth in virtual goods monetization. Game developers, virtual worlds and social network providers are driving this economy, which is projected to grow substantially in the next several years.

“Most of the growth in virtual goods revenue has come from the surging popularity of Facebook games,” said Paul Verna, eMarketer senior analyst and author of the new report, “Virtual Goods and Currency: Real Dollars Add Up.” “More than half of Facebook’s users have played a social game, and their virtual goods expenditures drive an economy worth hundreds of millions of dollars in the US alone.”

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Added: August 10th, 2011
Author: E.M.Kaye, Association of Virtual Worlds
Category: Enterprise, HEADLINES, Marketing, Virtual Goods, Virtual Web

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