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Thursday October 23rd 2014

Lowe’s finds success with iPad app leveraging the power of mobile commerce

Lowe’s is finding success with a strategy to make its home improvement content more easily accessible via a new iPad application that has been one of the top-five iPad apps in Apple’s App Store for the past couple of weeks.

Retailers such as Lowe’s are looking for ways to leverage the power of mobile to reach new audiences, create opportunities for deeper engagements with customers and drive the mcommerce strategies.  The home improvement retailer launched an iPad version of the Lowe’s Creative Ideas magazine in February and it has been a top-five free app since March 6.

Read more: Mobile Commerce Daily

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