62% of online buyers have “unfollowed”, “unliked” or “turned off” people, groups, or companies from their social network, according to the latest research from the Social Media Flash Surveysfrom Bizrate Insights. Too many posts and irrelevant content are two of the top reasons for why brands get the axe. However, online buyers are very receptive to shopping information shared by friends and family via social media. 47% agree that “likes” or links to products/retailers made by friends are a “great way to discover new products, brands, trends or retailers” and 17% “have bought something based on a friend’s post.”
Read more here: http://www.sacbee.com/2012/02/28/4297082/bizrate-insights-releases-latest.html#storylink=cpy
