Kimberly Clark recently ran two social media campaigns in Israel that achieved the unthinkable- 100% engagement. These campaigns, both of which cost less than $10,000 and reached nearly 10% of the entire Israeli population, represent the potential for social media advertising.
Social networks and Internet advertisers are likely to face new restrictions on how they interact with children online. [Read More]
A new study of tablet users found that 55% of the respondents felt that tablets could offer different advertising to [Read More]
Procter & Gamble’s Crest brand is running an ad campaign that not only lets consumers find nearby products, but [Read More]
Two recent mobile case studies illustrate how marketers that make thoughtful investments in the mobile user experience [Read More]
Recent research undertaken by pay per click management company, Webrageous, proves that only a quarter of the many [Read More]
Another unique brand activation has hit TV, this time touching multiple properties across Viacom Media Networks (VMN). [Read More]
JetBlue Airways is about unveil an online game-show marketing campaign that features contestants appearing via Skype [Read More]
You don’t have to look very hard to find evidence that video is an uber-effective form of online marketing – it [Read More]
