“50 Great Reads Before 15″ Initiative Gamifies Oxford’s Most Popular Classics in Partnership with SecretBuilders
Oxford University Press, the world’s largest university press, is announcing a partnership with mobile and social web game developer SecretBuilders to support its “50 Great Reads Before 15″ initiative, which introduces characters and storylines from popular classics and transforms them into fun and engaging digital learning experiences for kids and teens under the age of 15. Alice in Wonderland, Macbeth, Pride & Prejudice, Don Quixote and Arabian Nights are among that classics that will be accessible online as well as via mobile applications.
“Oxford University Press has a long-standing history of providing a library of books that motivate learners to improve their English reading skills and most recently has placed significant emphasis on offering digital versions through a variety of platforms,” said Laura Pearson, General Manager of Oxford’s American English Language Teaching Group. “We look forward to innovating the learning process and making our timeless classics more accessible to the coming generations of digitally savvy kids.”