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Friday October 31st 2014

Joe’s Crab Shack boosts biz with mobile rewards

Joe’s Crab Shack is letting consumers unlock rewards for free appetizers, discounts on their bill and t-shirts via several mobile challenges.

The company partnered with Scvngr for the initiative. Consumers can download the Scvngr app on their mobile device and compete in challenges to unlock rewards.

“This new mobile-social element enhances the fun, hands – on Joe’s Crab Shack experience for our guests,” Robin Ahearn, chief marketing officer of Ignite Restaurant Group, said

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