As it turns out, men love to shop, too, says a MocoSpace survey. The Boston-based company found that out of 1,500 social gamers on their mobile entertainment platform, men outspend women by 9 to 1.
What are they buying?
While women are generally more fashion-obsessed than their male counterparts, scouring sites like Gilt Groupe and ShopStyle, men are buying more virtual goods. Out of those surveyed, 69 percent of males buy them, while only 31 percent of females do. And of those male gamers, 90 percent of virtual goods were purchased online.
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