90% of brands are ignoring mobile shopping trends!
That’s correct, I said 90% of brands are ignoring online mobile shopping. According to a recent study, less than 10% of the web is ready for mobile. This is hard to imagine when projections for 2012 search volume suggest that 1 out of every 4 searches will come from a mobile phone.
Even though I have written multiple posts regarding this topic, this statistic grabbed my attention.
Mobile shopping trends reveal aggressive growth in this segment
Consumers are rapidly moving to smartphones. Recent estimates suggest that 48% of all U.S. mobile subscribers now own the device. Studies indicate that consumer’s mobile online shopping behavior is quickly changing.
According to a recent Forsee study, 33% of respondents had accessed a retailer’s website from their smartphone; this reflects a 38% increase over previous results.