Consumers love using their iPads while they’re on the couch watching TV, studies have found. A new report shows that iPad traffic to retail web sites indeed spikes smack in the middle of prime time.
On average during the last three months in the 8 p.m. hour, 5% of total traffic to the web sites of 67 retailer and consumer brand manufacturer clients of social technology firm Bazaarvoice Inc. stemmed from iPads. That’s up from 2.5% at noon. And it seems iPad users like to shop in bed: 5% of total traffic during the 11 p.m. hour came from the tablet devices.