IMVU, an early virtual world that morphed into a social entertainment network, said today it has crossed 100 million registered users.
The world first debuted in 2004 as a site where young folks created their own 3D rooms and chatted with friends via 3D avatars. Now the Mountain View, Calif.-based company has added games and other features, with a sizable in-game economy for the sale of virtual items such as clothes. The company says it generates $50 million a year in revenue, and its virtual goods catalog has more than 10 million items. Most of those items have been created by members.