IBM today announced the results of its Q1 2012 online mobile and buying trends study. The results showed that mobile commerce accounted for 13.3 percent of all sales, up from just 7% during Q1 2011, said Jay Henderson, strategy director at IBM Digital Marketing.
The study showed that mobile traffic to retailer sites made up 17% of total traffic, up from 11% during Q1 2011, Henderson said. This is important because it shows that mobile e-commerce is a significant driver to retail sites, he said.
Read more: Direct Marketing News
