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Monday October 20th 2014

How Primedia’s innovative CEO took the company from print to digital

Charles Stubbs

When Charles Stubbs left YellowPages.com to take the helm at Primedia Inc. in mid-2008, his new employer was at a critical juncture. Primedia’s market sector — apartment rental and home listings — was rapidly switching from print-based media to digital. Then, a couple of months later, the financial crisis struck, pushing the economy into recession and knocking the bottom out of the real estate market…

The signals were coming from all directions: In order to get through the recession and emerge at the other end in good shape, Primedia — which had been tentatively dipping its toe into the online media pool for almost 10 years — would have to jump all the way in and start swimming.

Read more: SBNOnline.com

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