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The New York based augmented reality developer Goldrun has had quite a start in creating fun engagement platforms for projects ranging from The Smurf’s Movie to the new Ice Age film . However where they have made their biggest splash is in creating a fun environment for sports fans, with a unique platform that allows anyone to virtually hold some precious cargo or wear a championship ring with a click of their smart phone. No green screen, no bulky camera, just a quick app download, a point and there you go, instant virtual memorabilia for anyone, anywhere.
The first launch that raised eyebrows was with the New York Giants, who partnered with Goldrun to give their fans a chance to “wear” their newly minted Super Bowl rings and take virtual pictures with the Giants’ Super Bowl trophy. It was a huge hit for the company and the team, as thousands downloaded the app and shot the photos which were shared time and again. It was a new, simple, free engagement platform for teams to expand their brands, and for fans to engage with the most unique of hardware…the Lombardi Trophy or a custom-designed ring by Tiffany…just as Eli Manning and Company were receiving the real ones.
