Securing four per cent of all digital advertising spend.
New data from analyst Berg Insight shows that geolocation tech is set to become increasingly significant in the next four years, as real-time location-based mobile ad spend hits €4.9 billion in 2016, a CAGR of 91 per cent from €192 million in 2011.
That’s the equivalent of 28.3 per cent of all mobile ad and marketing spend, four per cent of digital advertising and one per cent total global ad spend for all media.
Read more: Mobile Entertainment
