The use of games for a variety of internal and external marketing purposes was a featured topic at the Business Marketing Association’s international conference in Chicago, which wrapped up earlier this month. A key takeaway, according to Phil Johnson, CEO of PJA Advertising+Marketing, Cambridge, Mass.: Games work because people are starved for some diversion.
“I’m reminded of a comment by gamification blogger Gabe Zichermann: “The reason gamification is so hot is that most people’s jobs are really freaking boring,’ ” Johnson said.
