What is most intriguing about this growing penchant for gaming is that brands, employers and even governments are using it to encourage and motivate people to act. For the uninitiated, this concept is called “gamification,” and it is only now beginning to gain some real traction.
Gamification, by definition, is about applying game-design thinking to non-game applications to make them more fun and engaging. Tap into people’s natural desire to compete and play, and it results in high levels of engagement.
Gamification is currently being used intelligently to tackle some very big societal issues, motivating people to change even deep, ingrained behaviors.