Video is the new audio. With more emotion, more nuance, and more effective real-time communication, videoconferencing is growing at a 20 percent annual rate in business.
But that’s not fast enough for Vidyo, the company that Google tapped for the technology behind Google+ Hangouts.
To accelerate growth of the videoconferencing industry — and grab share from market leaders like Cisco and Polycom – Vidyo is employing the traditional web nuclear weapon: free.
“We want to transform business to business video,” Vidyo senior vice-president Marty Hollander told VentureBeat. “Everything from high quality and high cost to free web-based services.”