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Financial Times & Penguin show big revenue boost thanks to digital & mobile

Publishing group Pearsons’ latest financial results reveal strong digital growth at two of its divisions: newspaper the Financial Times and book publisher Penguin.

Mobile devices now take a 22% share of traffic to the FT.com website, and more than 15% of new subscribers to the paper’s digital offering are on mobile devices. The company boosted its digital subscribers by 34% to nearly 230,000 in the second quarter of this year.

Meanwhile, 14% of Penguin’s global revenues for the same quarter came from e-books, a rise for that category of nearly 130% year-on-year thanks to the popularity of devices like Amazon’s Kindle and Apple’s iPad.

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Added: August 2nd, 2011
Author: E.M.Kaye, Association of Virtual Worlds
Category: Enterprise, HEADLINES, Mobile, Money

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