Despite the fact that some big US brands have shuttered their Facebook storefronts, Facebook is likely to carve out a strong position as a commerce platform for certain types of businesses and transactions.Commenting on the disclosure that major US retailers Gap, JC Penny, Nordstrom and Gamestop have all closed their Facebook commerce offerings in the past year, Consology co-founder Kevin Meltzer says that some product offerings are better suited to being sold in a social environment such as Facebook than others.
