Unbound Commercea provider of mobile commerce solutions has launched digital pop-up stores to increase conversion rates of mobile retailers.
The solution allows customers to select product features such as color and size without leaving the mobile ad site or refreshing the page, leading to greater conversion rates. The orders are dropped into the mobile outlets check out flow, enabling an easier and quicker purchase system for customers. This will also help the retailer track the success of ads as the retailer will know exactly which ad lead to a sale. This is possible because the ad page does not immediately connect to a point of sale, making it smoother for the customer to complete the purchase.
