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Tuesday September 16th 2014

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New rules for advertising to kids online
New rules for advertising to kids online

Social networks and Internet advertisers are likely to face new restrictions on how they interact with children online. [Read More]

Tablet users want more innovative, interactive ads
Tablet users want more innovative, interactive ads

A new study of tablet users found that 55% of the respondents felt that tablets could offer different advertising to [Read More]

Procter & Gamble uses mobile ads to promote Crest and Oral-B
Procter & Gamble uses mobile ads to promote Crest and Oral-B

Procter & Gamble’s Crest brand is running an ad campaign that not only lets consumers find nearby products, but [Read More]

Starwood Hotels and Time Warner cable getting great mobile conversions
Starwood Hotels and Time Warner cable getting great mobile conversions

Two recent mobile case studies illustrate how marketers that make thoughtful investments in the mobile user experience [Read More]

Study shows 75 percent of online ad campaigns fail
Study shows 75 percent of online ad campaigns fail

Recent research undertaken by pay per click management company, Webrageous, proves that only a quarter of the many [Read More]

Viacom launches ‘first social TV activation’ with Pepsi
Viacom launches ‘first social TV activation’ with Pepsi

Another unique brand activation has hit TV, this time touching multiple properties across Viacom Media Networks (VMN). [Read More]

JetBlue Airways launches gamification marketing campaign
JetBlue Airways launches gamification marketing campaign

JetBlue Airways is about unveil an online game-show marketing campaign that features contestants appearing via Skype [Read More]

Mobile video ads send user engagement through the roof
Mobile video ads send user engagement through the roof

You don’t have to look very hard to find evidence that video is an uber-effective form of online marketing – it [Read More]

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