Online video isn’t a one-way medium. It’s a tool you can use to have a conversation with your customers, which they can then share with their friends. Done right, it’s a powerful marketing tool.
To best understand how companies can succeed with social video, we sat down with Roland Hamilton, managing director of Dailymotion USA, during the recent Streaming Media East conference in New York City. Dailymotion is a top video sharing site, and Hamilton has seen plenty of examples of businesses succeeding with video.