The catalogue has been updated to include a special 3D section featuring red/cyan anaglyph product images. The gifts that are in the 3D section are those that best benefit from being showcased in three dimensions – for example, those that are more intricate. This includes specially engraved paperweights. The catalogue arrives with red/cyan glasses to ‘bring the products to life’ and hopefully provide a better idea of how the product will look once it arrives in the home.
Darren Leigh, managing director at Leighmans (pictured), commented: “As well as being a highly effective way to showcase key items from our range, the new 3D catalogues are also a lot of fun and provide a real point of difference from our competitors. We’re already receiving great feedback and have seen a significant spike in new orders.”